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Mercadeo
Este capítulo explora la disciplina del mercadeo como principal recurso para llegar a los clientes. Se analiza la importancia de la investigación de mercados y conducta del consumir para desarrollar una estrategia efectiva. De igual forma, se discuten los elementos de un plan táctica con acciones directas que implementen la estrategia. El capítulo incorpora la…
Organizational Design
This episode presents organizational design as a determining factor to implement the strategy of the creative venture. Aspects such as the organizational structure and the importance of human resources, processes and leadership in business management are discussed. Different models are presented to adapt it to the reality of cultural and creative enterprises. Objectives Know the…
Cultural and Creative Labor Market
This episode presents an analysis on the main research on the cultural and creative labor market. The main challenges of artistic work and the labor profile of artists and creatives are presented. Topics such as labor flexibility, income generation, career selection, second jobs and geographic agglomeration, among others are discussed. Goals Understand aspects related to…
Financial Management
Financial Management This episode discusses some key concepts needed to understand the financial condition of an enterprise. The episode emphasizes on budget development, determining start-up investment need and financing alternatives. Objectives Know the fundamentals of financial statements Know how to design a budget for new projects and ventures Know financing alternatives for creative enterprises Assignment…