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Análisis del mercado
Este episodio presenta la importancia de incorporar el análisis de mercado en todas las etapas de la gestión empresarial. Se discuten los aspectos del ambiente externo que afecten el emprendimiento creativo. También se presenta el análisis de la cadena de valor como herramienta para entender las distintas etapas de una industria como mecanismo para entender…
Organizational Design
This episode presents organizational design as a determining factor to implement the strategy of the creative venture. Aspects such as the organizational structure and the importance of human resources, processes and leadership in business management are discussed. Different models are presented to adapt it to the reality of cultural and creative enterprises. Objectives Know the…
Business Models
This episode presents tools to design a new venture. It also discusses the multiple components of a mission and the development of a value proposition that consider elements beyond the creative product or service. Also, the importance of identifying revenue streams, cost structure and the legal structure that best adapts to the operation of the…
New Ideas for the Creative Economy
In this last episode, the author discusses 5 new ideas to support the creative economy, mainly directed to training programs and public policy makers. Think of a new profile of the creative professional that balances the development of talent with its opportunities to impact the economy and society Use the model of the 4 P’s…