Publicaciones Similares
Organizational Design
This episode presents organizational design as a determining factor to implement the strategy of the creative venture. Aspects such as the organizational structure and the importance of human resources, processes and leadership in business management are discussed. Different models are presented to adapt it to the reality of cultural and creative enterprises. Objectives Know the…
Marketing
This episode explores the discipline of marketing as the main resource to reach customers. The importance of market research and consumer behavior is analyzed to develop an effective strategy. Accordingly, the elements of a tactical plan are discussed, with direct actions that implements the strategy. The episode incorporates the importance of internationalization as a growth…
Análisis del mercado
Este episodio presenta la importancia de incorporar el análisis de mercado en todas las etapas de la gestión empresarial. Se discuten los aspectos del ambiente externo que afecten el emprendimiento creativo. También se presenta el análisis de la cadena de valor como herramienta para entender las distintas etapas de una industria como mecanismo para entender…