The Importance of Culture

This episode presents some of the main discussions about culture as a development infrastructure. Some debates between culture and development, globalization, the economic dimension of culture and an introduction on the scope of cultural policies are presented.

Objectives

  • Understand the relationship between cultural and creative work and different components of development
  • Understand the main definitions of cultural and creative industries
  • Understand the different dimensions of value generated by cultural and creative work
  • Understand the main critics to the creative economy discourse

Assignment

  1. What is the condition of cultural policies in your region or country? Check official documents such as laws, economic impact analysis, reports and papers, etc.
  2. Identifies the entities responsible for promoting the cultural and creative industries in your country or region.
  3. Identify the strategies defined and the incentives available to cultural and creative entrepreneurs.

 

Publicaciones Similares

Introduction

In this episode, the project and its structure are explained. The audiences to which it is addressed include artists, creatives, cultural managers, entrepreneurs, academics and public policy makers. Each episode will address one or more chapters of the book Emprendimiento Creativo (Creative Entrepreneurship), including the most important topics and some updates. Likewise, the concepts of…

Organizational Design

This episode presents organizational design as a determining factor to implement the strategy of the creative venture. Aspects such as the organizational structure and the importance of human resources, processes and leadership in business management are discussed. Different models are presented to adapt it to the reality of cultural and creative enterprises. Objectives Know the…

Market Analysis

This episode presents the importance of incorporating market analysis at all stages of business management and entrepreneurship. We will discuss the aspects of the external environment that affect creative entrepreneurship. The analysis of the value chain is also presented as a tool to understand the different stages of an industry as a mechanism to understand…

Cultural and Creative Labor Market

This episode presents an analysis on the main research on the cultural and creative labor market. The main challenges of artistic work and the labor profile of artists and creatives are presented. Topics such as labor flexibility, income generation, career selection, second jobs and geographic agglomeration, among others are discussed. Goals Understand aspects related to…

Marketing

This episode explores the discipline of marketing as the main resource to reach customers. The importance of market research and consumer behavior is analyzed to develop an effective strategy. Accordingly, the elements of a tactical plan are discussed, with direct actions that implements the strategy. The episode incorporates the importance of internationalization as a growth…