New Ideas for the Creative Economy

In this last episode, the author discusses 5 new ideas to support the creative economy, mainly directed to training programs and public policy makers.

  • Think of a new profile of the creative professional that balances the development of talent with its opportunities to impact the economy and society
  • Use the model of the 4 P’s (products, peers, projects and people) for the development of a robust portfolio in the creative disciplines
  • Think about the main business models (experiences, products and digital) beyond the categorization by creative sectors (heritage, arts, media and creative services)
  • Promote the importance of creative cooperation as a sustainability strategy in the cultural and creative sector
  • Reflect on the proposal of a Sustainable Creative Economy Index that integrates economic impact, state of the creative ecosystem, artistic education and cultural consumption as its main components

Publicaciones Similares

  • The Importance of Culture

    This episode presents some of the main discussions about culture as a development infrastructure. Some debates between culture and development, globalization, the economic dimension of culture and an introduction on the scope of cultural policies are presented. Objectives Understand the relationship between cultural and creative work and different components of development Understand the main definitions…

  • Introduction

    In this episode, the project and its structure are explained. The audiences to which it is addressed include artists, creatives, cultural managers, entrepreneurs, academics and public policy makers. Each episode will address one or more chapters of the book Emprendimiento Creativo (Creative Entrepreneurship), including the most important topics and some updates. Likewise, the concepts of…

  • Market Analysis

    This episode presents the importance of incorporating market analysis at all stages of business management and entrepreneurship. We will discuss the aspects of the external environment that affect creative entrepreneurship. The analysis of the value chain is also presented as a tool to understand the different stages of an industry as a mechanism to understand…

  • Business Models

    This episode presents tools to design a new venture. It also discusses the multiple components of a mission and the development of a value proposition that consider elements beyond the creative product or service. Also, the importance of identifying revenue streams, cost structure and the legal structure that best adapts to the operation of the…

  • Cultural and Creative Labor Market

    This episode presents an analysis on the main research on the cultural and creative labor market. The main challenges of artistic work and the labor profile of artists and creatives are presented. Topics such as labor flexibility, income generation, career selection, second jobs and geographic agglomeration, among others are discussed. Goals Understand aspects related to…

  • Financial Management

    Financial Management This episode discusses some key concepts needed to understand the financial condition of an enterprise. The episode emphasizes on budget development, determining start-up investment need and financing alternatives. Objectives Know the fundamentals of financial statements Know how to design a budget for new projects and ventures Know financing alternatives for creative enterprises Assignment…