In this episode, the project and its structure are explained. The audiences to which it is addressed include artists, creatives, cultural managers, entrepreneurs, academics and public policy makers. Each episode will address one or more chapters of the book Emprendimiento Creativo (Creative Entrepreneurship), including the most important topics and some updates. Likewise, the concepts of…
This episode presents the importance of incorporating market analysis at all stages of business management and entrepreneurship. We will discuss the aspects of the external environment that affect creative entrepreneurship. The analysis of the value chain is also presented as a tool to understand the different stages of an industry as a mechanism to understand…
