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Este episodio presenta la importancia de incorporar el análisis de mercado en todas las etapas de la gestión empresarial. Se discuten los aspectos del ambiente externo que afecten el emprendimiento creativo. También se presenta el análisis de la cadena de valor como herramienta para entender las distintas etapas de una industria como mecanismo para entender…
The Importance of Culture
This episode presents some of the main discussions about culture as a development infrastructure. Some debates between culture and development, globalization, the economic dimension of culture and an introduction on the scope of cultural policies are presented. Objectives Understand the relationship between cultural and creative work and different components of development Understand the main definitions…
Financial Management
Financial Management This episode discusses some key concepts needed to understand the financial condition of an enterprise. The episode emphasizes on budget development, determining start-up investment need and financing alternatives. Objectives Know the fundamentals of financial statements Know how to design a budget for new projects and ventures Know financing alternatives for creative enterprises Assignment…
