Jáquers Ep.17- Gustavo Castrodad

This episode explores the discipline of marketing as the main resource to reach customers. The importance of market research and consumer behavior is analyzed to develop an effective strategy. Accordingly, the elements of a tactical plan are discussed, with direct actions that implements the strategy. The episode incorporates the importance of internationalization as a growth…

This episode presents an analysis on the main research on the cultural and creative labor market. The main challenges of artistic work and the labor profile of artists and creatives are presented. Topics such as labor flexibility, income generation, career selection, second jobs and geographic agglomeration, among others are discussed. Goals Understand aspects related to…

In this last episode, the author discusses 5 new ideas to support the creative economy, mainly directed to training programs and public policy makers. Think of a new profile of the creative professional that balances the development of talent with its opportunities to impact the economy and society Use the model of the 4 P’s…