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Marketing
This episode explores the discipline of marketing as the main resource to reach customers. The importance of market research and consumer behavior is analyzed to develop an effective strategy. Accordingly, the elements of a tactical plan are discussed, with direct actions that implements the strategy. The episode incorporates the importance of internationalization as a growth…
The Importance of Culture
This episode presents some of the main discussions about culture as a development infrastructure. Some debates between culture and development, globalization, the economic dimension of culture and an introduction on the scope of cultural policies are presented. Objectives Understand the relationship between cultural and creative work and different components of development Understand the main definitions…
Business Models
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