This episode presents some of the main discussions about culture as a development infrastructure. Some debates between culture and development, globalization, the economic dimension of culture and an introduction on the scope of cultural policies are presented. Objectives Understand the relationship between cultural and creative work and different components of development Understand the main definitions…
Este capítulo explora la disciplina del mercadeo como principal recurso para llegar a los clientes. Se analiza la importancia de la investigación de mercados y conducta del consumir para desarrollar una estrategia efectiva. De igual forma, se discuten los elementos de un plan táctica con acciones directas que implementen la estrategia. El capítulo incorpora la…
