Este episodio discute los últimos tres capítulos del libro. Se presenta la cultura de innovación como uno de los aspectos claves en la gerencia cultural y creativa. Se discuten los distintos tipos de innovación que pueden generar las empresas. De igual forma, se discuten algunas herramientas que las empresas deben establecer para producir innovación en…
This episode presents tools to design a new venture. It also discusses the multiple components of a mission and the development of a value proposition that consider elements beyond the creative product or service. Also, the importance of identifying revenue streams, cost structure and the legal structure that best adapts to the operation of the…
Financial Management This episode discusses some key concepts needed to understand the financial condition of an enterprise. The episode emphasizes on budget development, determining start-up investment need and financing alternatives. Objectives Know the fundamentals of financial statements Know how to design a budget for new projects and ventures Know financing alternatives for creative enterprises Assignment…
