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Modelos de Negocio
Este episodio presenta herramientas para diseñar una nueva empresa. Se parte de los múltiples componentes de una misión y el desarrollo de una propuesta de valor que trascienda el producto o servicio creativo. Se presenta la importancia de identificar las formas de generación de ingresos, estructura de costos y la estructura legal que mejor se…
Financial Management
Financial Management This episode discusses some key concepts needed to understand the financial condition of an enterprise. The episode emphasizes on budget development, determining start-up investment need and financing alternatives. Objectives Know the fundamentals of financial statements Know how to design a budget for new projects and ventures Know financing alternatives for creative enterprises Assignment…
Organizational Design
This episode presents organizational design as a determining factor to implement the strategy of the creative venture. Aspects such as the organizational structure and the importance of human resources, processes and leadership in business management are discussed. Different models are presented to adapt it to the reality of cultural and creative enterprises. Objectives Know the…