Publicaciones Similares
Introduction
In this episode, the project and its structure are explained. The audiences to which it is addressed include artists, creatives, cultural managers, entrepreneurs, academics and public policy makers. Each episode will address one or more chapters of the book Emprendimiento Creativo (Creative Entrepreneurship), including the most important topics and some updates. Likewise, the concepts of…
Modelos de Negocio
Este episodio presenta herramientas para diseñar una nueva empresa. Se parte de los múltiples componentes de una misión y el desarrollo de una propuesta de valor que trascienda el producto o servicio creativo. Se presenta la importancia de identificar las formas de generación de ingresos, estructura de costos y la estructura legal que mejor se…
Innovation, Creative Ecosystem and Cultural Citizenship
This episode discusses the last three chapters of the book. The culture of innovation is presented as one of the key aspects in cultural and creative management. The different types of innovation that enterprises can generate are discussed. Likewise, some tools that ventures must establish to promote innovation in products, processes, organizational and marketing are…
New Ideas for the Creative Economy
In this last episode, the author discusses 5 new ideas to support the creative economy, mainly directed to training programs and public policy makers. Think of a new profile of the creative professional that balances the development of talent with its opportunities to impact the economy and society Use the model of the 4 P’s…