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Innovation, Creative Ecosystem and Cultural Citizenship
This episode discusses the last three chapters of the book. The culture of innovation is presented as one of the key aspects in cultural and creative management. The different types of innovation that enterprises can generate are discussed. Likewise, some tools that ventures must establish to promote innovation in products, processes, organizational and marketing are…
Finanzas
Este capítulo discute los principales conceptos para entender la condición financiera de una empresa. Se presentan los principales estados financieros y herramientas para analizarlos. El capítulo pone énfasis en el desarrollo de presupuestos para el comienzo de la empresa y búsqueda de las alternativas de financiamiento. Objetivos Saber los fundamentos de los principales estados financieros…
Organizational Design
This episode presents organizational design as a determining factor to implement the strategy of the creative venture. Aspects such as the organizational structure and the importance of human resources, processes and leadership in business management are discussed. Different models are presented to adapt it to the reality of cultural and creative enterprises. Objectives Know the…
The Importance of Culture
This episode presents some of the main discussions about culture as a development infrastructure. Some debates between culture and development, globalization, the economic dimension of culture and an introduction on the scope of cultural policies are presented. Objectives Understand the relationship between cultural and creative work and different components of development Understand the main definitions…